Four weeks after filming the second public Service announcement, Talman died of lung cancer (that had metastasized to his liver, bones and brain) on August 30, 1968, at the age of 53, and was buried in the Court of Liberty, lot 833, at Forest Lawn Memorial Park (Hollywood Hills) in Los Angeles. His widow, Margaret "Peggy" Louise Talman, joined him there at the time of her death in January 2002, aged 73. After william Talman's death, she continued his antismoking efforts. Within a few years she had resumed smoking, and her cause of death was also lung cancer.
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